NASCAR Nextel, NASCAR Race

The National Association for Stock Car Auto Racing (NASCAR) is the largest sanctioning body of motorsports in the United States. The three largest racing series sanctioned by NASCAR are the NEXTEL Cup, the Busch Series and the Craftsman Truck Series. It also oversees NASCAR Regional Racing, the Whelen Modified Tour, and the Whelen All-American Series. NASCAR sanctions over 1,500 races at over 100 tracks in 39 states, Canada, and Mexico. From 1996 to 1998, NASCAR held exhibition races in Japan, and an exhibition race in Australia in 1988.

With roots as regional entertainment in the Southeastern U.S., NASCAR has grown to become the second-most popular professional sport in terms of television ratings inside the U.S., ranking behind only the National Football League. Internationally, NASCAR races are broadcast in over 150 countries. It holds 17 of the top 20 attended sporting events in the U.S.,1 and has 75 million fans[citation needed] who purchase over $3 billion in annual licensed product sales. 

These fans are considered the most brand-loyal in all of sports and as a result, Fortune 500 companies sponsor NASCAR more than any other sport. NASCAR's headquarters are located in Daytona Beach, Florida, although it also maintains offices in four North Carolina cities: Charlotte, Mooresville, Concord, and Conover. Regional offices are also located in New York City, Los Angeles, Arkansas, and international offices in Mexico City and Toronto, Ontario.

Early stock car racing

In the first few decades of the 1900s, Daytona Beach became known as the place to set world land speed records. The beach became a mecca for racing enthusiasts and fifteen records were set on this beach between 1905 and 1935. Then, in 1936, the Bonneville Salt Flats became the premier place to host land speed record attempts, so the Daytona course began hosting car racing events. Drivers raced a 1.5 to 2 mile stretch of beach as one straightaway and beachfront highway A1A as the other.

Stock car racing had its origins in bootlegging during Prohibition. Bootleggers needed to distribute their illicit products, and they typically used small, fast vehicles to better evade the police. Many of the drivers would modify their cars for speed and handling, as well as increased cargo capacity, and some of them came to love the fast-paced driving down twisty mountain roads. One of the main 'strips' in Knoxville, Tennessee, had its beginning as a mecca for aspiring bootlegging drivers.

The repeal of Prohibition in 1933 dried up some of their business, but by then Southerners had developed a taste for moonshine, and a number of the drivers continued "runnin' shine," this time evading the "revenuers" who were attempting to tax their operations. The cars continued to improve, and by the late 1940's, races featuring these cars were being run for pride and profit. These races were popular entertainment in the rural Southern United States, and they are most closely associated with the Wilkes County region of North Carolina. Most races in those days were of modified cars, street vehicles which were lightened and reinforced.

Beginning of the modern era race

Finally, in 1979, the Daytona 500 became the first stock car race that was nationally televised from flag to flag on CBS. The leaders going into the last lap, Cale Yarborough and Donnie Allison, wrecked on the backstretch while dicing for the lead, allowing Richard Petty to pass them both and win the race. Immediately, Yarborough, Allison, and Allison's brother Bobby were engaged in a fistfight on national television. This underlined the drama and emotion of the sport and increased its broadcast marketability. Luckily for NASCAR, the race coincided with a major snowstorm along the United States' eastern seaboard, successfully introducing much of the captive audience to the sport.

The beginning of the modern era also brought a change in the competitive structure. The purse awarded for championship points accumulated over the course of the season began to be significant. Previously, drivers were mostly concerned about winning individual races. Now, their standing in championship points became an important factor.